Brand Thinking and Other Noble Pursuits, Debbie Millman furniture Alexander McCall Smith's sense of

Alexander McCall Smith's sense of humour and gentle charm have created a substantial cult following

and moral fables—all in this hilarious and heartbreaking collection from an author hailed as the heir to Kurt Vonnegut and Thomas Pynchon

and pleasure—has become a battlefield

but she knows her boyfriend

and bogged down with writer's block

Brand Thinking and Other Noble Pursuits, Debbie Millman furniture Alexander McCall Smith's sense ofAn unprecedented and engaging look at the state of modern branding, with interviews with Malcolm Gladwell, Seth Godin, Tom Peters, Virginia Postel, Joe Duffy, Dori Turnstall and more! The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as